You have likely heard of Dry January when people choose to cut out alcohol after a month of excess in December and throughout Christmas and New Year. But, increasing trends are towards cutting back before a period of excess rather than after – hence Sober October.
Increasingly, younger generations are consuming less alcohol; it is thought, that Gen-Z drink, on average 20% less than Millenials, and they drink less than the previous generation. This behaviour may be because of economics, but the driving factor is likely an increased awareness of health, and the impact lifestyle factors have on mental and physical wellbeing.
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